Discovery
The Business Model Canvas in the AI era: move one square, and eight move with it
What happens to the Business Model Canvas when AI changes one square? One software company adds an AI support agent, and all nine squares move.
The blog
Field notes
On discovery, design and building with Claude Code. What works, what doesn't, and what I learned along the way.
DiscoveryA customer profile that moves with the market, and with trust in agents
A customer profile (jobs, pains, gains) goes stale as the market and trust in AI agents change. Here is how to keep it alive with evidence.
DiscoveryApp idea? Three questions to ask before you build with AI
Before you build an app idea with AI, ask three questions: for whom, what and how. They tell you if it needs discovery or can just be assembled.
The newsletter, in Hebrew
One idea.Try it tomorrow.
Every new video or post arrives by email with one thing to try on your next project, before you build.
One more click and you're in.
- 1Open the email from Omer Frank. Its subject line is in Hebrew.
- 2Press the blue button inside. Can't find it? Check your spam folder.
Meanwhile, something to try today: write one sentence on who the product is for, and what hurts them.
