work

Agado

Redefining yoga with AI-powered insights

Innovating remote Yoga with AI technology

Agado approached us with a groundbreaking vision: a platform utilizing advanced body movement recognition technology to enable remote posture correction in yoga. After a comprehensive three-month discovery sprint, they were ready to refine their concept through a design sprint. We focused on four key challenges: exploring collaboration needs among yoga practitioners, visualizing performance metrics, implementing live correction features, and adapting the user interface for mobile devices. This innovative approach aimed to revolutionize how yoga could be taught and practiced remotely.

Pivoting to personalized AI assistance

Through intense prototyping and user testing, we uncovered crucial insights that shaped Agado's product direction. We found that while almost all practitioners valued live audio and visual assistance, many preferred solitary practice, challenging initial assumptions about collaboration features. Armed with these findings, Agado refined their product vision, focusing on perfecting live assistance while making collaboration optional. This user-centric approach helped Agado avoid potential missteps and move forward with a clearer, more targeted vision for their innovative yoga platform, demonstrating the power of design sprints in aligning cutting-edge technology with real user needs.

Waves Audio

Streamlining pro audio licensing

Navigating change in a dynamic industry

Waves, a global leader in the pro audio industry, approached us with a bold vision: to completely redesign how their customers manage products and licenses. Recognizing the rapidly evolving landscape of the audio world, Waves was determined to stay ahead of industry trends. Our journey began with a comprehensive mapping of diverse customer segments, from large studios with multiple plugins across various machines to home producers with individual purchases or bundles. This deep dive into user profiles allowed us to gain crucial insights into the actual jobs, pains, and gains of Waves' diverse clientele.

Balancing user needs with business goals

As we delved deeper, we uncovered key challenges that would shape the entire platform redesign. We needed to determine whether end-users were willing to protect their licenses using a dongle and explore their openness to a subscription model for new plugins. Additionally, we faced the task of finding the optimal number of installations that would satisfy both user requirements and business objectives. This delicate balance between user experience and business strategy became the cornerstone of our design process. By addressing these critical questions, we laid the groundwork for a comprehensive redesign of the entire Waves platform, setting the stage for a new era in pro audio product and license management.

The shown Design Sprint mockups led to a complete redesign by other design provider

Cannadev

Streamlining medical cannabis logistics

Illuminating the cannabis supply chain

Cannadev set out with a clear mission: to bring full visibility to the complex supply chain of the medical cannabis industry. Their ambitious goal encompassed the entire process, from cultivation through logistics, and ultimately to dispensaries. Recognizing the diverse needs of their user base, Cannadev approached us to focus on one crucial segment: the logistics manager. Our task was to test and refine assumptions about the ideal overview page for this key role, a challenge that required a deep understanding of both user needs and industry-specific requirements.

Designing for desirability and feasibility

Armed with Cannadev's insights and our design expertise, we embarked on a journey of creative exploration and rigorous testing. We crafted multiple design concepts for the logistics manager's overview page, each aiming to provide clear, actionable information at a glance. Through careful user testing, we gathered valuable reactions and feedback on these concepts. This iterative process allowed us to refine our designs, balancing user desires with technical feasibility. The result was a final design that not only met the logistics managers' needs but also aligned with Cannadev's technical capabilities, setting a new standard for efficiency and clarity in medical cannabis supply chain management.