Discovery & Design training for the AI era
Master the Discovery and Design frameworks used by the world’s most innovative product teams.
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Three levels of zoom.
One AI-proof business.
The framework gives you three lenses to examine your AI business. Each one catches risks the others miss.
Does anyone actually want this?
Start with the customer. What problems do they have? Does your AI solve a real pain, or just automate something nobody cares about? No demand, no business.
Can you build a real business?
A working prototype is not a business. We examine all 9 areas: costs, revenue, partners, channels, and how AI changes each one in ways most teams overlook.
How does the world affect you?
AI moves fast. New models drop monthly, regulations shift, platforms copy features. We map the external forces so you're not blindsided by what you missed.
AI changes everything.
Most AI teams only think about the design and tech. But when AI is your product, every part of your business works differently. Miss one, and it all falls apart.
Who you depend on
Your AI provider isn't just a vendor. They control your product quality, pricing, and roadmap. When they shift you pay.
What you actually do
You're not writing traditional code. You're prompting, fine-tuning, and curating data. Different work, different risks.
What you need
Data, compute, and model access are your critical resources now. Losing access can halt everything.
What you're selling
The platform can add your feature natively and make it free overnight. Your "moat" can vanish in a single update.
How you serve people
AI enables incredible personalization. But if customers don't trust your output or understand how it works, they leave.
How you reach people
AI agents and copilots are replacing app stores and websites. Your distribution strategy is being rewritten fast.
Who your customers are
Not every user is worth serving. Heavy AI users cost more than they pay. Some of your customer segments are money pits.
What it costs you
AI usage costs scale unpredictably. Cheap to demo, deeply ruinous at scale. Your unit economics can shift quickly.
How you make money
Traditional pricing models break when AI replaces what people used to pay humans for. You need new approaches.
World-Class strategy, evolved for AI
We’ve evolved the world’s most proven innovation frameworks for the AI era. Our process explicitly blocks the invisible forces—from Sunk Cost to Confirmation Bias, that kill projects.
Centered around an AI-powered Business Model Canvas, we cycle rapidly between Vibe Building and rigorous testing to turn abstract signals into concrete strategy.
Nice to meet you
I'm Omer Frank. For 20 years, I've helped teams and companies figure out how design can solve real problems, and move the business forward. My work spans product design, and strategy, with experience across industries like medical cannabis, cybersecurity, pro audio, and telco.
I've led discovery sessions and design sprints with both startups and big companies and contributed to a $162 million exit along the way.
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