Make it iconic

We help product teams to stop the chaos and build based on facts, not guesses.

Schedule a 20-Minute Strategy Call

3D illustration of a man with red hair and beard wearing a black suit and bow tie.

Cartoon figure of an old bearded man in a blue cap holding a quill and a drawing of a flying machine.

Older man with white hair and beard holding a vintage wooden telephone receiver.

Portrait of a woman with dark hair styled in rolls, wearing a cream-colored headband with a bow and a yellow beaded necklace, dressed in a gray off-shoulder dress.

Portrait of an older man with a gray beard holding a brass telescope.

3D digital bust of an elderly man with light skin, bald head with gray hair on the sides, wearing a navy and white striped shirt.

3D illustration of a woman with wavy black hair, red lipstick, pearl necklace, and earrings wearing an off-shoulder black dress.

Illustration of an elderly man with white hair and a bow tie holding a glowing light bulb.

Cartoon bust of a man with a large curled mustache, slicked-back hair, wearing a brown jacket, white shirt, and black tie.

3D illustration of a male artist with curly hair and beard holding a paintbrush in one hand and a painter’s palette with colorful paint blobs in the other.

Illustration of a woman with dark hair wearing round glasses, a white hat, and a green blazer.

3D illustration of an elderly woman in a navy blue military uniform with medals, glasses, and a hat featuring a gold emblem.

What if Ford just bred faster horses?

Companies waste $100k+ on instincts that fail. Slow discovery can't keep up with today's breakneck market.

Free fall is not a strategy

You can't validate parts in free fall. Gravity moves faster than your ability to iterate. And the ground is unforgiving.

World-Class strategy, evolved for AI

We’ve evolved the world’s most proven innovation frameworks for the AI era. Our process explicitly blocks the invisible forces—from Sunk Cost to Confirmation Bias, that kill projects.

Centered around an AI-powered Business Model Canvas, we cycle rapidly between Vibe Building and rigorous testing to turn abstract signals into concrete strategy.

Nice to meet you

I'm Omer Frank. For 20 years, I've helped teams and companies figure out how design can solve real problems, and move the business forward. My work spans product design, and strategy, with experience across industries like medical cannabis, cybersecurity, pro audio, and telco.

I've led discovery sessions and design sprints with both startups and big companies and contributed to a $162 million exit along the way.