Become a future-ready product leader
Master the process to find the business behind any idea, then vibe-build the digital product
Proof your future
Bridge high-level strategy with AI-driven execution.
Make sense of the business
Learn to pull an idea apart to see if it actually makes sense and can scale. You’ll design simple tests that prove a project is a winner before the company spends a fortune on it.
Get the team moving
Stop the endless circles by aligning everyone around one clear, sharp goal. You’ll turn a mess of conflicting opinions into focused momentum that stands out from the crowd.
Build it with AI
Stop waiting weeks for to see a prototype. Use AI tools like Cursor to turn a sketch into a functional "playground" in a single afternoon so you can demo your idea immediately.
The day-one lesson you should have got when you joined a startup
I’m hosting an online intro lesson to cover the most important, yet overlooked, startup survival skill: leading through ambiguity. Don't miss the Day One training you should have had.
The proven process
We gives you a clear roadmap to lead your own discovery & design process and make decisions based on facts, not feelings. It’s the smartest way to ensure you’re building something people actually want.
The blog
Discovery, simplified. This blog skips the jargon and offers straightforward guidance on moving from a fuzzy concept to reality on the ground.
Your toolbox
Equip yourself with ready-to-use templates and canvases. Designed to get your ideas out of your head and into the hands of your customers, fast.
Breakthrough mentorship
A mentorship program designed to help you sharpen your questions, interpret real-world feedback, and know exactly when to double down or pivot.
The community
The home for discovery leaders. No egos, just insights. Join a supportive community sharing real-world failures, wins, and practical tips.
Nice to meet you
I'm Omer Frank. For 20 years, I've helped teams and companies figure out how design can solve real problems, and move the business forward. My work spans product design, and strategy, with experience across industries like medical cannabis, cybersecurity, pro audio, and telco.
I've led discovery sessions and design sprints with both startups and big companies and contributed to a $162 million exit along the way.
What people say
