<?xml version="1.0" encoding="UTF-8"?>
<!--
  Every indexable page, and only those. Rules used when adding an entry:

  1. If the page carries `<meta name="robots" content="noindex">`, it does not
     belong here. That currently excludes both workshop terms pages, both
     webinar terms pages, guide, skill, brief-builder, vocabulary, the whole
     checkout flow and admin. It also excludes branding-workshop.html and its
     /he/ mirror, which are noindex pending Omer's call, so this file must be
     updated the moment that flag flips.
  2. If the page has a mirror in the other language, both get an entry, and
     BOTH entries list the full alternate set including themselves. Google
     requires the self-reference, an entry that lists only the other language
     is ignored.
  3. A /w/<slug> event page belongs here only when that event has no page of
     its own. /w/vpd and /w/branding resolve and are indexable, but they are
     duplicates of workshop.html and branding-workshop.html, so listing them
     would ask Google to index the same product twice. Left out on purpose.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">

  <!-- Studio homepage -->
  <url>
    <loc>https://juicypatterns.com/</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://juicypatterns.com/"/>
    <xhtml:link rel="alternate" hreflang="he" href="https://juicypatterns.com/he/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://juicypatterns.com/"/>
    <lastmod>2026-09-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://juicypatterns.com/he/</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://juicypatterns.com/"/>
    <xhtml:link rel="alternate" hreflang="he" href="https://juicypatterns.com/he/"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://juicypatterns.com/"/>
    <lastmod>2026-09-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Value proposition design workshop -->
  <url>
    <loc>https://juicypatterns.com/workshop.html</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://juicypatterns.com/workshop.html"/>
    <xhtml:link rel="alternate" hreflang="he" href="https://juicypatterns.com/he/workshop.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://juicypatterns.com/workshop.html"/>
    <lastmod>2026-09-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://juicypatterns.com/he/workshop.html</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://juicypatterns.com/workshop.html"/>
    <xhtml:link rel="alternate" hreflang="he" href="https://juicypatterns.com/he/workshop.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://juicypatterns.com/workshop.html"/>
    <lastmod>2026-09-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Webinars -->
  <url>
    <loc>https://juicypatterns.com/webinars.html</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://juicypatterns.com/webinars.html"/>
    <xhtml:link rel="alternate" hreflang="he" href="https://juicypatterns.com/he/webinars.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://juicypatterns.com/webinars.html"/>
    <lastmod>2026-09-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://juicypatterns.com/he/webinars.html</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://juicypatterns.com/webinars.html"/>
    <xhtml:link rel="alternate" hreflang="he" href="https://juicypatterns.com/he/webinars.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://juicypatterns.com/webinars.html"/>
    <lastmod>2026-09-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Open cohorts, seats and prices -->
  <url>
    <loc>https://juicypatterns.com/dates.html</loc>
    <lastmod>2026-09-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Events that have no page of their own, served by /w/<slug> -->
  <url>
    <loc>https://juicypatterns.com/w/itzirt-shph-oizoalit-am-klod</loc>
    <lastmod>2026-09-08</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Accessibility statement, IS 5568 -->
  <url>
    <loc>https://juicypatterns.com/accessibility.html</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://juicypatterns.com/accessibility.html"/>
    <xhtml:link rel="alternate" hreflang="he" href="https://juicypatterns.com/he/accessibility.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://juicypatterns.com/accessibility.html"/>
    <lastmod>2026-09-08</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://juicypatterns.com/he/accessibility.html</loc>
    <xhtml:link rel="alternate" hreflang="en" href="https://juicypatterns.com/accessibility.html"/>
    <xhtml:link rel="alternate" hreflang="he" href="https://juicypatterns.com/he/accessibility.html"/>
    <xhtml:link rel="alternate" hreflang="x-default" href="https://juicypatterns.com/accessibility.html"/>
    <lastmod>2026-09-08</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

</urlset>
