# Juicy Patterns

> Omer Frank's studio for building small, focused apps end-to-end (product, design and development) with Claude Code, and for teaching Design Sprint with Claude, a self-paced online design course in Hebrew in which designers, product managers and owners of small service businesses research and design an app. Pre-orders have not opened yet. Studio work for founders, product people, designers and tech companies; the course for designers and product managers, and for owners of small service businesses who are not technical. Focus on Israel.

Juicy Patterns is Omer Frank's solo studio. He builds small, focused apps end-to-end (product, design and development) with Claude Code, and he has a paid, self-paced online course on the way, plus a running series of webinars. As of 2026-09-16 the site is Hebrew-first again: the root address of every content page is the Hebrew page, the English version of each lives under /en/, and a one-click toggle on every page leads to the other. (From 2026-09-07 to 2026-09-16 it was the other way round; the old /he/ addresses redirect permanently to the root.) The course and the webinars themselves are delivered in Hebrew.

There are no dates in this file. Pre-orders for the course have not opened yet, so nothing about it can be bought today: the course pages collect an email for the day they open. The pages say the course itself opens around the end of October 2026, which is a stage, not a date. Webinar dates, seat counts and current availability live on the dates page and change per event. Read that page rather than assuming a schedule. This summary was last reviewed on 2026-09-29.

תקציר בעברית: Juicy Patterns הוא הסטודיו של עומר פרנק, שבונה אפליקציות קטנות מקצה לקצה (פרודקט, עיצוב ופיתוח) עם Claude Code. הקורס שלו, דיזיין ספרינט עם קלוד, הוא קורס דיגיטלי בעברית, בקצב אישי: בעלי עסקים קטנים בלי רקע טכני מגלים מה העסק שלהם באמת צריך, ומעצבים את האפליקציה שלו ב-Claude Code, עם צוות סוכנים שלם. זה קורס מחקר ועיצוב, לא קורס טכני: הבנייה היא כבר השלב הבא, ולא חלק מהקורס. בפנים: שבעה שיעורים ודפי עבודה, קהילה ב-community.juicypatterns.com מיום התשלום, ומפגש חי של שעה פעם בחודש, במשך שנה. הקורס צפוי להיפתח בסביבות סוף אוקטובר 2026; זו הערכה ולא תאריך מובטח. ההזמנה המוקדמת עוד לא נפתחה, ובינתיים אי אפשר לקנות את הקורס. בעמוד הקורס משאירים מייל, ומקבלים הודעה כשההזמנה נפתחת. מי שיזמינו מראש יהיו חברים מייסדים בקהילה, ויוכלו לבטל ולקבל החזר מלא בכל שלב עד פתיחת הקורס, ועוד 14 יום אחריה. המחירים, לפני מע״מ, בעמוד הקורס: מחיר הזמנה מוקדמת עד הפתיחה, ומחיר מלא אחריה. הסטודיו פונה ליזמים, מייסדים, אנשי מוצר, מעצבות ומעצבים וחברות טכנולוגיה בישראל. הגרסה האנגלית של האתר נמצאת תחת /en/.

## Key facts

- Founder: Omer Frank (עומר פרנק). Seventeen years in design and product: graphic design, then UX/UI, then product design and innovation. He now also builds apps end-to-end with Claude Code.
- Studio work: small apps built end-to-end, both internal (used inside an organization) and external (customer or market facing).
- One paid course, Design Sprint with Claude: seven self-paced lessons, taught in Hebrew. Pre-orders have not opened yet. Details and what is included in the section below.
- Free and paid webinars, one hour each, online and in Hebrew.
- Audience: the studio serves founders, entrepreneurs, product managers, innovators, designers, and tech companies, mainly in Israel. The course is told on two pages: one for designers and product managers (the site's default course page), and one for owners of small service businesses (studios, clinics, agencies, firms of roughly 3 to 25 people) who are not technical and want an app for their business, for their team or for their customers.
- Contact: omer@juicypatterns.com
- Dates, seat counts and availability: https://juicypatterns.com/dates.html

## Course

One course, told on two pages for two audiences. Since 2026-09-16 the site's default course page (every "The course" link) is the designers-and-PMs one; the business-owner page stays at its own address.

- [Design Sprint with Claude, for designers and product managers](https://juicypatterns.com/design-sprint-designers.html): the same seven-lesson self-paced course, taught in Hebrew, told for designers and PMs: discovery and design as one motion in Claude Code, with a team of agents, no Figma. Headline: "Fewer rounds. More yeses." English version: https://juicypatterns.com/en/design-sprint-designers.html
- [Design Sprint with Claude, for business owners](https://juicypatterns.com/design-sprint.html): a self-paced course of seven lessons, taught in Hebrew, for owners of small service businesses who are not technical. Headline: "Nothing fits. Design what does." First the discovery, then the design: the research is how the custom app gets right, and the method carries the structure so the owner makes the calls. The seven lessons: set up your workspace; discovery research; map the problems; a complete team of agents; the full app; a way of working that improves itself; ready to build. In every lesson Omer shows the process on a real project of his own. Participants leave with the design of their app, ready to build, a complete team of agents in their own Claude Code, the research and the map they can rerun, the worksheets and the method for the next tool, and a community of owners doing the same. It is a research and design course, not a technical one: building the app is a later step and not part of it. Pre-orders have not opened yet; the page collects an email for the day they do. Once they open, a pre-order brings the community from the day of purchase, lesson one as soon as it is recorded, the whole course when it opens, around the end of October 2026, with a full refund any time until it opens and 14 days after. The pre-order price and the list price are on the page, before VAT.
- [Upcoming dates and seats](https://juicypatterns.com/dates.html): the live list of open cohorts per workshop and webinar, with seats remaining. This page is the only source of truth for when anything runs. It says so plainly when nothing is open.

## Projects

Case studies of tools Omer Frank builds for his own business with Claude Code and a team of AI agents: what each one does, how it was built, how long it took, and what went wrong. Not products for sale.

- [Projects](https://juicypatterns.com/projects.html): the index of case studies.
- [The Juicy Patterns admin](https://juicypatterns.com/projects/jp-platform.html): the internal system that runs Omer's workshops and courses, with workshops, courses, people and money in one place. Planned as a five-month project, rebuilt from four fields starting 2026-09-23, live on juicypatterns.com since 2026-09-29. Only Omer uses it.

## Pages

- [Studio (home)](https://juicypatterns.com/): what Omer builds, how he works, and who he builds for.
- [Design Sprint with Claude, for designers and PMs](https://juicypatterns.com/design-sprint-designers.html): the default course page: the seven lessons and what you learn, what you leave with, what happens between the pre-order and the opening, who leads it, and the FAQ, told for designers and product managers.
- [Design Sprint with Claude, for business owners](https://juicypatterns.com/design-sprint.html): the same course page told for owners of small service businesses.
- [Upcoming dates](https://juicypatterns.com/dates.html): open cohorts and seats remaining. Currently served in Hebrew only.
- [Events](https://juicypatterns.com/events.html): every workshop, short workshop and webinar Omer runs, in one chronological list, in Hebrew and online. Each entry carries its date, time and price. Some are free, some are paid. This page was /webinars.html until 2026-09-09 and that address still redirects here.
- [The Visual Vocabulary: how to describe a brand to AI](https://juicypatterns.com/vocabulary.html): a reference collection of words, objects, verbs, qualities and styles that turns the picture in your head into a brief an AI agent understands. Written to work for any brand, not only this one.
- [Accessibility statement](https://juicypatterns.com/accessibility.html): the site's compliance level (IS 5568 / WCAG 2.1 AA), its accessibility features, and how to reach the accessibility coordinator.

## English

The root addresses above serve the Hebrew page. Every content page has an English twin under /en/, with the same content. The dates page is the exception: it is served in Hebrew only and has no /en/ address.

- [Studio (home)](https://juicypatterns.com/en/)
- [Design Sprint with Claude, for designers and PMs](https://juicypatterns.com/en/design-sprint-designers.html)
- [Design Sprint with Claude, for business owners](https://juicypatterns.com/en/design-sprint.html)
- [Upcoming dates](https://juicypatterns.com/dates.html) (Hebrew only)
- [Events](https://juicypatterns.com/en/events.html)
- [Projects](https://juicypatterns.com/en/projects.html)
- [The Juicy Patterns admin](https://juicypatterns.com/en/projects/jp-platform.html)
- [The Visual Vocabulary](https://juicypatterns.com/en/vocabulary.html)
- [Accessibility statement](https://juicypatterns.com/en/accessibility.html)

## Optional

Terms pages. Useful for questions about payment, cancellation, refunds, recording and privacy, and skippable otherwise.

- [Terms, Design Sprint with Claude workshop](https://juicypatterns.com/terms.html) · [English](https://juicypatterns.com/en/terms.html)
- [Terms, webinars](https://juicypatterns.com/webinar-terms.html) · [English](https://juicypatterns.com/en/webinar-terms.html)

## Links

- YouTube: https://www.youtube.com/@juicypatterns